I harmonise design and commercial strategy into outcomes that fuel product growth and organisational alignment.

Executive design leader with 12+ years building teams, scaling systems, and embedding customer insight into product strategy.

Why companies work with me

  • Embed AI workflows into design process

    Accelerate research and design, streamline delivery, and power decision-making at scale.

  • Scale design systems with consistency

    Establish governance and token-driven standards that enable speed and cohesion across SaaS products.

  • Drive strategy that delivers growth

    Unify product, customer, and commercial strategy into outcomes that increase adoption and revenue.

  • Lead through growth and reset

    Apply design strategy that succeeds across the full lifecycle, from start-up scale to enterprise transformation.

  • Build resilient, high-performing teams

    Coach and grow design teams to thrive through hypergrowth and organisational change.

  • Deliver award-winning innovation

    Shape digital products recognised for simplicity, craft, and customer impact.

See my Strategic Work

Recognition for Innovation & Leadership

  • Good Design Awards – Best in Class & Gold

    Recognised for digital banking innovation with 86 400.

  • Leader of the Year Finalist

    Acknowledged for design leadership at Prospa.

  • Top 100 Women in Leadership

    Featured in published book celebrating influential leaders.

  • Channel 9: Australia by Design – Innovations

    Televised feature on design work making national impact.

See All Recognition

Let’s work together.